RCS : next-generation mobile messaging
Turn your mobile communications into a rich and engaging experience
RCS (Rich Communication Services) is revolutionising mobile messaging: it combines the simplicity of SMS with the interactive features of a modern app — without your customers needing to download anything.
Messages designed to grab attention and prompt action
RCS addresses the new challenges of mobile communications performance by turning every message into a tool for engagement and conversion, directly within the native messaging app.
Verified brand
Your messages display your official name and logo, building trust, brand awareness and credibility from the moment they are received.
Increased interactions
Action buttons and guided options allow users to interact instantly: buy, book, contact or pay, without leaving the conversation.
Enhanced content
Images, videos, carousels and maps transform your messages into compelling visual experiences, far beyond the scope of a standard text message.
Data-driven
Track delivery, opens, clicks and responses in detail to measure the actual performance of your campaigns.
Native experience
RCS integrates directly into the smartphone’s messaging app, with no download required, for a seamless and instant experience.
Enhanced security
RCS ensures that your messages come from a verified sender and are protected against fraud and impersonation, so that every interaction is reliable and secure.
The RCS in figures: a channel that’s already proving its worth
A dynamic tool designed to attract, engage and convert.
+ de 83%
de smartphones compatibles en France
80 %
taux d’ouverture des campagnes
8%
conversion rate
Le RCS en chiffres : un canal déjà performant
A dynamic tool designed to attract, engage and convert.
+ de 83%
compatible smartphones in France
80%
campaign open rate
8%
taux de conversion
The different types of RCS
From simple messages to interactive conversations, RCS offers a range of formats to engage your users effectively.
Features
The basic RCS service allows you to send text messages of up to 160 characters, with the option to include clickable links and a URL preview directly within the message.
Benefits
Ideal for building trust through a clearly identified sender, it is perfectly suited to informative communications and one-off promotions, whilst driving traffic to a website, app or dedicated page.
Features
Enhanced SMS allows you to send messages longer than 160 characters and include multimedia content: images, videos, files, maps or carousels, as well as call-to-action buttons and suggested replies.
Benefits
Thanks to its strong visual impact, the enriched RCS captures attention and makes it easier for users to take action. A single enriched listing can prompt several actions, delivering a clear, concise and conversion-focused message.
Features
Conversational RCS combines the features of basic and enhanced RCS, whilst enabling a genuine dialogue between the brand and the user through suggested replies and interactive journeys.
Benefits
It encourages personalised interactions, incorporates rich media content and allows users to take action directly within the conversation. The result: less friction, greater engagement and better opportunities for conversion.
Conduct your dealings with an RCS agent in a professional manner
An RCS agent is a certified entity associated with your brand, complete with a logo, colours, images and contact details.
Messages appear directly in the native Android and iOS ‘Messages’ app, with all profile and branding information visible, ensuring professional and secure communication.
Our teams will assist you with the creation and configuration of your agent.
Please complete the form below to create your RCS agent and start engaging your users in an interactive and recognised way.
Set up your RCS agent in just a few clicks!
Google-certified: your agent is verified by Google and mobile network operators to ensure reliable messaging.
Security and compliance: your communications meet industry standards and protect your users.
Ready to get started: Create your bot to begin sending interactive and trackable messages.
RCS use cases
Marketing and promotional campaigns
The RCS is particularly well suited to high-value-added marketing campaigns:
Product launch
Special offers and personalised deals
Interactive catalogues
Driving traffic to a website or a point of sale
Transactional and mobile payments
RCS allows you to integrate secure payments directly into the conversation via credit card, Google Pay, Apple Pay or mobile bill payment:
Purchasing travel tickets or passes
Charitable donations
Booking and payment for services
Every message thus becomes a simple, fast and secure conversion point.
Conversational and customer service
Thanks to two-way communication, the RCS becomes a channel for communication and customer engagement:
Conversational FAQs
Automated support
Assessment of applications
Redirect to an advisor
OTP and secure notifications
RCS is particularly well suited to critical notifications and OTP applications, where reliability and speed are essential:
- Sending OTP codes (authentication, verification, secure access)
- Security and alert notifications
- Confirmation of sensitive transactions
- High-value real-time information (access, status, validation)
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